LG recently welcomed its executives, guests and partners for the opening of the LG Showcase MEA 2023. The grand event acted as a platform for LG to showcase its latest innovations and solutions, while also providing visitors with the chance for a hands-on experience with each product.

During the course of the event, held in Habtoor City Dubai, over 400 guests got an exclusive look at the latest technological innovations that will be making its way into the MEA region. The showcase event also featured a dedicated area to exhibit their latest products and solutions that highlight the brand’s approach of creating customer-centered innovations for a better life.

A key focus area during the exhibition was LG’s line-up of home entertainment products, which ranges from its televisions, audio and gaming products. The 2023 product portfolio were also joined by LG’s ultra-premium LG SIGNATURE range.

Commenting on the event, Mr. Ken Jeong, LG KSA General Manager, said: “Our products are designed to enhance the lives of our customers, and is at the heart of LG Showcase MEA 2023. Each home entertainment product brings practical innovations centered on the lives of our customers, which is why we are proud to be launching LG’s exciting new line-up in the Saudi market in the 3rd quarter of 2023. This is part of our goal of creating a better life by elevating everyone’s entertainment experience and the interior of their homes in the Kingdom.”

During the event, LG brought to the region its latest innovations in OLED technology; showcasing their 10-years of OLED leadership. At the top of this product line-up sits the 97-inch LG SIGNATURE OLED M (model M3), the world’s-first consumer TV with Zero Connect technology which enables wireless transmission of real-time 4K 120Hz video and audio. The recipient of CES 2023 Innovation Awards, this revolutionary OLED TV is the pinnacle of television innovation, delivering stunning audio-visual quality and flexibility to install.

LG also showcased its OLED evo series (G3, C3, CS3, and LX1A), which provide high quality audio-video outputs, thanks to the new α9 AI Processor Gen6 that uses sophisticated AI-assisted Deep Learning for improved upscaling for better clarity and enhanced dynamic tone mapping. LG’s new range of Lifestyle TVs, including the LG OLED Object Collection Easel and LG OLED Object Collection Posé, were also showcased. These premium TVs, while being technologically advanced, deliver on aesthetics adding style and function to the user’s living rooms and giving it a tailored look. LG is also launching its QNED and UHD Smart TV line-ups to the Saudi market. Both line-up models deliver an unparalleled viewing experience with redefined scale of 4K and as well as a tailored gaming experience.

LG’s Home Entertainment line-up also includes audio solutions, among which the LG TONE Free ® true wireless earbuds were showcased during the event. LG displayed the TONE Free ® and the newly introduced TONE Free ® fit line-up during the event, highlighting its commitment to on-the-go audio. The earbuds provide the ultimate in sound experience thanks to its advanced audio technologies paired with a more comfortable fit. In fact, the T90 is the world’s First Dolby Atmos wireless earbuds with Dolby Head Tracking[5] across all content and devices. The TONE Free earbuds come with active noise cancellation and ship with an UVnano™ charging case with ultraviolet light to help keep the earbuds hygienically clean while charging. LG also displayed its range of XBOOM speakers, including the XBOOM Go and XBOOM 360, which deliver high-quality audio at home or events.

The line-up continues with the LG Cinebeam 4K laser projector, the ultimate in-home entertainment, which can produce stunning and sharp images at 90-inches when placed just 5.6 centimeters from the wall or a massive 120-inch picture at a distance of only 18.3 centimeters. The projector comes with LG’s intuitive webOS smart platform onboard allowing users to watch all their favorite shows from streaming services such as Netflix, Amazon Prime Video, Disney+, YouTube and Apple TV without an additional device. They can also wirelessly stream content via Screen Mirroring, Apple AirPlay 2 and Bluetooth. For audio, it comes with built-in 2.2 Channel and 40W speaker system with the capacity to connect to two LG Bluetooth speakers at once.

Topping it all off, LG proudly showcased its latest in the PC world, with the new models of the famed LG Gram line-up with the new LG gram and LG gram Style, which provide both power and portability, packing premium specs into sleek, ultra-lightweight form factors delivering take-anywhere convenience and exceptional user experiences.

One of the thinnest models yet of the LGE range is the LG gram which weighs just 998 grams and is 10.99mm when closed. Meanwhile, it still supplies impressive image quality and processing power, packing a 15.6-inch OLED display with Anti-glare Low Reflection (AGLR) coating and a 13th Gen Intel® Core™ Processor. The LG gram Style, which delivers more on the aesthetics, is available in both 16 and 14 inches, and features a 13th Gen Intel® Core™ Processor and a Gen4 NVMe™ solid-state drive (SSD).

LG’s foray into gaming was also exhibited with the latest line-up of premium UltraGear™ OLED gaming monitors, complete with the world’s first 240Hz OLED panel,[6] exclusively manufactured by LG, the new 27-inch and 45-inch models deliver a response time of 0.03 milliseconds Gray-to-Gray (GTG). The 27-inch OLED monitor offers a QHD resolution and covers 98.5 percent of the DCI-P3 color gamut, ensuring vibrant graphics and colors. The larger display is LG’s first-ever 45-inch curved OLED gaming monitor with a 21:9 aspect ratio, WQHD (3,440 x 1,440) resolution screen and an 800R curve which offers 1,500,000:1 contrast ratio and 98.5 percent coverage of DCI-P3, producing the bright colors, deep blacks and crisp images, making it the ultimate addition to any gaming setup.

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