Homegrown destination for modern luxury, THAT Concept Store, is excited to announce the launch of Mexico City-based label DANCASSAB with the opening of an exclusive pop-up experience located in THAT Concept Store, Mall of the Emirates.

Founded in 2016 by third-generation Mexican-Syrian designer Daniela Cassab, the brand pays tribute to the bold self-expression of the 70s and 90s, encapsulating evocative fringe, rivets, studs, vintage buckles, and meticulous patchwork handmade in Mexico by multi-generational families of artisans. The dedicated pop-up brings with it unique artisanal leatherwork, with nods to traditional Mexican culture and exclusive limited-edition pieces from ready-to-wear to leather goods and accessories only available at THAT Concept Store. The exclusive range available only at THAT will include numbered editions.

DANCASSAB: made to be worn today, but to last forever.

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