The Middle East Public Relations Association (MEPRA) hosted its first-ever edition of the Arabic Communications Awards signaling a new dawn for the regional Arab-speaking brand and corporate communications practitioners.
Attended by over 150 guests, the inaugural Arabic Communications MEPRA Awards was a welcome addition to MEPRA’s awards scheme having attracted over 20 public relations agencies and in-house communication teams jostling for top honours in 22 categories.
The Arabic MEPRA Awards – as envisioned by Taryam Al Subaihi, Chairperson, MEPRA – included a special focus on the most notable Arabic-centred communication campaigns conceptualised and executed in response to COVID-19. Apart from being submitted in Arabic, the campaigns must also have been published and delivered in Arabic to qualify for entry.
The premier Arabic Communications Awards scheme was mooted with the sole aim of shining a spotlight on impactful and transformative Arabic content while highlighting the importance of the Arabic language in the communications industry within the Middle East.
This, according to MEPRA, is in line with its objective to achieve its vision of being the unique voice that represents the public relations and communication profession in the Middle East and its mission to raise awareness and build a holistic understanding of public relations in the region.