724 offers a totally abstract olfactory theme composed of shades of white whose textures overlap in an energetic, flowing rhythm.
“724 is a soothing eau de parfum with a vibrant yet enveloping urban spirit. It brings a sensation of comfort and protection, like that of cleanliness, that I crave when I’m wandering around in the city.” – Francis Kurkdjian
The urbanity of Francis Kurkdjian
Francis Kurkdjian is a contemporary perfumer who is proud of his Parisian roots and, more generally speaking, of his fondness for big cities in constant motion that spawn inspiring human relationships so conducive to creativity.
Urban landscapes and their surrounding architecture overtly influenced the graphic aesthetic of 724 eau de parfum. A unique blue shade, named “urban blue” by the perfumer, subtly blends the cement grey hue of buildings with the blue of denim jeans, the ultimate universal garment and symbol of modern living.
The chiselled typeface of the fragrance’s name, 724, emulates digital printing.
Francis Kurkdjian is especially attentive to these aspects, which help bring his scented stories to life. Elegance and relevance are clearly stated in what may appear to be mere details.
724 Eau de Parfum 200ml – 1,883 AED | 2,081 SAR
724 Eau de Parfum 70ml – 955 AED | 1,055 SAR
724 Eau de Parfum 35ml – 583 AED | 645 SAR
Available at Maison Francis Kurkdjian counter in Perfumery & Co, Harvey Nichols, Bloomingdales, Bloomingdales.ae, Ounass.ae, Tryano, Galeries Lafayette, Scentitude Marina Mall & Khawaneej, scentitude.ae, as well as franciskurkdjian.com