Z7 Communications, the region’s leading luxury communications, digital, and events agency has been appointed to represent French Bloom, the premium alcohol-free sparkling wine.

The brainchild of long-time friends Maggie Frerejean-Taittinger and Constance Jablonski, French Bloom was born out of an idea that celebrations shouldn’t come with the possibility of exclusion but should instead elevate social gatherings and make everyone feel included. Launched at the end of 2021, French Bloom has quickly managed to create a new category and position itself as a market leader in the super premium 0.0% alcohol sparkling wine category.

Made from a unique blend of organic wines from France, French Bloom sparkling wines have gone through a manual dealcoholizing process to keep the integrity of flavours while remaining completely organic, resulting in a 0.0% alcohol content drink. Other natural and organic ingredients, such as lemon juice, are added to ensure its aromatic balance and length, which results in an elegant and tasteful alcohol-free French sparkling, with an elevated flavour-architecture.

After several years of research and development under the masterful watch of Carl Héline, former head of Champagne Krug USA and France, and Rodolphe Frerejean-Taittinger, founder of Champagne Frerejean Freres, French Bloom has achieved the nuance and aromatic complexity with their two cuvees: French Bloom Blanc and French Bloom Rosé. Created and bottled in the Southwest of France, French Bloom sparkling wines are not only organic but also vegan and halal certified, with no-added sugar and without sulphites or preservatives, making them the ideal drink of choice for those who prefer to be a part of the celebration without sacrificing their well-being. With an aim to revolutionise the culture of gatherings and show that celebration can be both inviting and limitless.

In just over a year, French Bloom has expanded to more than 18 countries with a super selective and premium distribution strategy and can be found at the very best addresses around the World including Le Ritz-Paris, Annabel’s London, The Carlyle NYC, The Beverly Hills Hotel, Cheval Blanc Saint-Tropez and many more.

“We are thrilled to welcome French Bloom to the Z7 portfolio”, commented Zeina El-Dana, Founder and CEO, Z7 Communications. “We have seen an increasing appetite for alcohol-free beverages and French Bloom is the perfect solution for those looking to elevate their celebratory moments. We look forward to introducing this beautiful brand to the region.”

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