Z7 Communications, the region’s leading luxury communications, digital and events agency has been appointed to represent, global fashion house, Coach.

As an American heritage fashion house, Coach is committed to building moments and memories designed to be handed down for generations. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of New York, the brand makes beautiful items crafted to last – for you to be yourself in.

Coach unveils its latest “In My Tabby” campaign that celebrates the defining moments that make us who we are, featuring the brand’s iconic silhouette, the Tabby bag. Directed and photographed by Charlotte Wales, the campaign underscores the message that what we carry makes us stronger through the personal narratives of Coach Family, including Camila Mendes, Kōki, and Wu JinYan. “In My Tabby” tells these stories through the lens of identity, constant evolution, and the journeys of the cast to become all of who they are today.

“We are beyond proud and filled with excitement to add Coach to our existing portfolio of fashion clients. Much like what Coach represents, we will be exploring and launching big, bold and beautiful activations, campaigns and events, that will continue to inspire people to champion individuality and believe in the power of community”.
Zeina El-Dana, Founder and CEO of Z7 Communications.

Coach is part of Al Tayer Group. Shop the collection in-store and online at Bloomingdales.ae and Ounass.

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