WESTERN DIGITAL BRINGS MILESTONE CAPACITY TO EVERYDAY CONSUMERS AS DATA CREATION CONTINUES TO SOAR
To help consumers preserve their ever-growing digital world, Western Digital’s WD® brand is expanding its trusted My Book™ Desktop Storage lineup. Built upon a legacy of technology innovation, the company has released its highest capacity consumer drive ever with the 22TB* My Book™ Desktop Hard Drive, giving people greater flexibility to store more of what they love.
“Consumers continue generating data at a rapid pace. In 2022 alone, the average household worldwide generated more than 20TB of data1 and we expect this number to continue to rise as people continue to consume and create more data,” said John Rydning, research vice president, Global DataSphere at International Data Corporation (IDC), a global market intelligence firm. “While many people rely on the cloud, we know consumers are looking for local storage at their fingertips to help them preserve and readily control their growing amount of personal and business data.”
With more than ten connected devices in the average American household2, the new high-capacity solutions give people a significant amount of space to essentially help backup their personal devices— and possibly even those of their household’s as well. Whether it’s priceless photos and videos or a backup of their most important work files and applications, the WD brand seeks to offer people solutions that keep up with their evolving data storage needs.