Vacheron Constantin announced its Ramadan 2023 tale, ‘Into The Light’ – an illuminated journey bringing together Middle East culture and the Maison’s commitment to watchmaking excellence and finest craftsmanship.
Celebrating timeless traditions in honor of the Holy Month of Ramadan, ‘Into The Light’ is both modern and inspired from the past. The tale transports viewers on a unique and beautiful journey into a traditional lantern, the ‘fanoos’. The lantern opens its door to reveal a hidden Arabian city located in the desert lit by the glimmering moonlight. Navigating through the city, viewers arrive in front of a door designed to resemble a watch caliber showcasing the incredible craftmanship and finishing of the timepiece. The caliber is seen shinning and the beautiful light that comes out of it starts to illuminate the entire city and bringing life under the night sky.
Viewers are then transported back outside the city, all the way through the ‘fanoos’ door showing the lit lantern that projects a beautiful mashrabiya pattern on the walls, inspired from Islamic art, a beautiful symbol that reflects the spirituality and radiance of Ramadan. As the light is being unlocked at the completion of the pattern, the viewer understands the strong correlation between Islamic architecture, artfulness of mashrabiya patterns, and elements of a Vacheron Constantin caliber.