Riyadh, Kingdom of Saudi Arabia – Vacheron Constantin is delighted to announce the launch of Hekaya 1755, a brand discovery that pays tribute to the country, combining haute horlogerie excellence with Saudi heritage.

“Hekaya” is an Arabic word meaning “tales”, which ties perfectly to Vacheron Constantin’s rich heritage and history of crafting exceptional timepieces since 1755. This name encapsulates the purpose of the exhibition as it celebrates the Maison’s long-standing relationship with the Kingdom also known as the land of stories due to its rich cultural heritage and the many tales and legends. Located in Diriyah, the birthplace of Saudi Arabia, the immersive experience will run from 27th February to 8th March, 2023.

Entangled with local customs and traditions, the journey is divided into four areas which tell a story of the Maison from different perspectives: ‘What Do You See?’, ‘Look Back’, ‘Look Closer’ and ‘Look Forward’. These immersive spaces invite guests to explore a more in-depth understanding of the Maison and its yearly theme, “The Anatomy of Beauty©”, as well as watchmaking excellence.

Regional Director of Vacheron Constantin Middle East, Christophe Ramel says:

“Hekaya 1755 celebrates fine watchmaking and the heritage shared between Vacheron Constantin and Saudi Arabia. Further strengthening the ties with the Kingdom, it provides guests with a deeper understanding of the Maison’s heritage, craftsmanship and technical excellence. We are looking forward to welcoming collectors, connoisseurs and watch enthusiasts to this first and exclusive brand discovery.”

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