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The life journey of a Ferrari – From production to achieving legendary status

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The life journey of a Ferrari – From production to achieving legendary status

Of the superior performance of the cars that he built, Enzo Ferrari was clear, simply stating; “They have more horsepower, and they don’t break down.” In tribute to this vision, Ferrari is committed to ensuring that every single car remains in the same pristine condition that it was delivered in, no matter whether 5,10, 15, or 20 years after its production in Maranello.

Each of the world-renowned Ferrari Aftersales programmes offer clients the utmost peace of mind, to guarantee that their much-loved Ferrari is always as good as the day it was driven off the production line. The ownership experience of a Ferrari comes along with an exclusive seven-year free maintenance contract in addition to the standard factory three-year warranty, setting an unprecedented standard throughout the industry for customer care.

This peace of mind is provided through the Genuine Maintenance programme which offers a tailored service for every car and is extended to any subsequent owner during the car’s first seven-year period. Annual checks are scheduled each year and are performed by highly qualified dealer staff who have been trained at the Ferrari Training Centre in Maranello using factory-approved dedicated diagnostic equipment. Nobody knows the unique characteristics of the various Prancing Horse models better than them. The costs of labour, original replacement parts, lubricants, engine oil and brake fluid are all covered under this unrivalled programme.

Following the first seven-years of the car’s life, Ferrari presents the option of subscribing to the NewPower extended warranty programme. This makes Ferrari the first marque to offer warranty cover of up to 12 years after the car is registered.

However, some may think that 12 years may not be enough for a car as valuable as a Ferrari, and Ferrari agrees. The NewPower15 programme which further extends the warranty contract. The NewPower15 programme is offered on a yearly basis and can be renewed for an extra three years after the NewPower contract has expired. The NewPower and NewPower15 warranty programmes cover the vehicle’s main mechanical components, including the engine, gearbox, PTU, suspension and steering.

Ferrari cars are a manifestation of Enzo Ferrari’s vision of innovation, and that innovation isn’t only limited to the cars, but also extends to class-leading aftersales services. Ferrari offers an all-new extended warranty and service programme called MainPower.

MainPower is a service offered to customers who, at the end of the seven-year Genuine Maintenance programme, wish to extend their service and warranty contracts. In essence, MainPower is a combination of Ferrari’s industry leading NewPower and Ordinary Maintenance programmes.

The warranty coverage of the programme is identical to that of NewPower with the addition of the tried and tested seven-year Genuine Maintenance service programme. For a few selected Ferrari models like the Ferrari California, 458 Italia, 458 Spider and FF, MainPower completely replaces the NewPower and NewPower15 programmes.

Ferrari Genuine also includes an accessories division, which is solely aimed at making the experience of owning a Ferrari extremely personalized and unique. Ferrari Genuine accessories offer a wide variety of Ferrari products and kits specifically designed to make each Ferrari special and unique to its owner. These products include interior carbon fibre trims and inserts, infotainment systems, battery conditioners, AFS headlights, and many more.

Last but not least is the new Ferrari Premium programme. The maintenance programme called “Ferrari Premium” is a new programme exclusively developed to safeguard the efficiency, reliability and market value of Ferrari cars. The programme enables the customer to replace components that wear out with time. Using only Original Ferrari components, highly specialised technicians from the official Ferrari Service Network service the car over the course of the years during which the customer is a member of the programme. Members of the programme are provided a Ferrari Premium Certificate, and the right to facilitated access to Ferrari Classiche certification.

The program is extended to owners of the 360 Modena, 599 GTB Fiorano, F430, 612 Scaglietti, 612 Scaglietti Sessanta, 612 One to One, 456 GT / GTA, 456M GT / GTA, 550 Maranello, 550 Barchetta, 575 Maranello, 575 Superamerica, 599 GTO, 599 SA Aperta and Enzo. Ferrari Premium completes the wide range of official services that Ferrari offers after a customer purchases a car, guaranteeing continuity over the first 20 years of the car’s life and providing facilitated access to Ferrari Classiche certification, thus offering Ferrari car owners a comprehensive and fully-exclusive service.