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SAMACO inaugurates Lamborghini Riyadh dealership

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SAMACO inaugurates Lamborghini Riyadh dealership

SAMACO Automotive Company, the exclusive importer of Lamborghini cars in Saudi Arabia, announced the official opening of a state-of-the-art Lamborghini dealership in Riyadh that fully aligns with the brand’s global identity. The landmark inauguration was complemented by the unveiling of the all-new Huracán EVO Rear-Wheel Drive (RWD) to Lamborghini’s line-up. Present at the event, was Mr. Stefano Domenicali, Chairman and CEO of Automobili Lamborghini, in addition to Sheikh Mohammed Wajih Sharbatly, CEO of Al Nahla Group, one of the oldest leading holding companies in the Kingdom.

Located at I mall Riyadh, and stretching across 439 square metres, the state-of-the-art facility conforms to Lamborghini’s exacting international standards, and promises an unprecedented purchase and customisation experience in the supercar industry. Designed to amplify the visitor’s emotions, the new showroom space provides plenty of opportunities to ‘touch and feel’ the technologically advanced world of Lamborghini. Enhancing the customer experience, a client lounge with a digital car configuration system allows would-be buyers to visualise the Lamborghini that perfectly matches their own personal tastes. With the assistance of attentive specialists, clients can further tailor their supercar in the showroom’s Ad Personam Studio where they are able to play with combinations of colours and materials, such as soft leathers or carbon fiber, creating a unique masterpiece of their own.

The full range of Lamborghini models, comprising the Super SUV Urus, and the Super Sports Aventador and Huracán are on display, along with video walls that give clients and passers-by an insight into the world of Lamborghini. An area dedicated to Accessori Originali displays aftersales enhancements, while the Collezione Automobili Lamborghini range of clothing and accessories has a dedicated space for the brand’s aficionados.

Stefano Domenicali, Chairman and CEO of Automobili Lamborghini commented: “Saudi Arabia is a very important market for us in Middle East. This new showroom reinforces our partnership with SAMACO, building on the already strong bonds created with the marque since their appointment in 2018. Our thanks also go to the Lamborghini Jeddah dealership, who remain closely connected with and are able to meet the exacting needs of the discerning, local clientele. With a product offering more wide-ranging than ever, more technologically advanced and able to amplify our customers’ emotions, I’m sure that Lamborghini and SAMACO will grow together here in Saudi, especially now that Lamborghini has become a true trendsetter.”

Sheikh Mohammed Wajih Sharbatly, CEO of Al Nahla Group, said, “Since acquiring the Lamborghini franchise, we have put our heart and soul into representing it properly across the Kingdom. The enigmatic sound and sheer presence of a Lamborghini on the street is quite simply like no other. That awesome status deserves respect, which we confidently reflect in our exquisite showrooms and the surgical level of precision we employ in our service centres. Our high rate of customer retention and sales growth speak volumes about our dedication for the brand and our customers. God willing, a very promising future awaits us.”

Huracán EVO Rear-Wheel Drive (RWD) is a uniquely designed visceral driving machine that puts the driver at the centre of the driving experience. It delivers 610 hp at 8,000 rpm and 560 Nm of torque to a lightweight chassis with rear-wheel drive and dynamic steering for maximum driving fun. Weighing just 1,389 kg, the Huracán EVO RWD has a top speed of 325 km/h and accelerates from zero to 100 km/h in just 3.3 seconds. It emerges as an instinctive driver’s car with a specially calibrated Performance Traction Control System (P-TCS) that allows the driver to take control of this raging bull for sheer driving exhilaration.