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Panerai develops the identity of the Luminor Logo icon!

Watches & Jewelries

Panerai develops the identity of the Luminor Logo icon!

To forge professional precision tools aligned with their purpose and with high levels of technology and innovation: that has always been Panerai’s abiding mission.
It has been realized once more with the execution of two references destined to represent the new gateway into Panerai’s world: the manual winding Luminor Base Logo – 44 mm (PAM01086) and Luminor Logo – 44 mm (PAM01084).
One model, two different interpretations, each a tribute to the legendary history of the brand. It is an inheritance observed through widely recognized graphic codes: the layout of the dial with Arabic numerals and engraved indexes filled with neon green Super-LumiNovaTM and the shape of the Luminor case, characterized by a distinctive bridge device with a lever to protect the crown. The sharp, singular lines were inspired by the first civilian models of the 1990s.
Differentiated only by the presence of the small seconds at 9 o’clock, the dials of the two Luminor Logo models share an identical color palette: black with a matte finish.
Their time-tested aesthetic dimensions are complemented by the presence at 6 o’clock of the iconic “OP” logo.
The stylized rendering of the Officine Panerai initials features divergent double arrows representing the brand’s know-how with respect to tools able to perform above and below the surface of the sea.

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