Oulo.com is disrupting the celebrity-fan relationship with the launch of its new, simple-to-use video gifting platform in the Middle East.

Also known as ‘the best gift ever’, each ‘Oulo’ video allows friends and family to create and script memorable, personalized video messages to be recorded by an array of favourite celebrities. Starting from 20 USD and anticipated to reach up to 500 USD per ‘Oulo’, the platform features over 50 of the region’s most loved and influential names from the worlds of TV, social media and music – with more celebrities joining the platform all the time.

Kamal Nazha, Co-Founder of Oulo.com said: “In this digitally connected age where many of us are social distancing, personalized video is a fantastic way to surprise and delight friends and family. We initially considered delaying our launch given the Covid-19 situation. However, the feedback we received from celebrities and users alike made us rethink. Celebrities saw in us the perfect way to engage their fans, with some even choosing to donate proceeds to support charitable initiatives they care about.”

More and more celebrities are joining the Oulo tribe. Trending now include a number of stars including Just Sul, Dorra Zarrouk, Leila Ben Khalifa, Bassel Khaiat, Bader Saleh, NourAldin Yousuf, and Karen Wazen.

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