MCM announces Christine Quinn as the new face of the coveted 2022 Holiday campaign– a larger-than-life Advent Calendar that features a best-in-class luxury lineup. Launching globally, The Advent Calendar echoes the playful and bold themes that come with the holiday season and underpins the DNA of the German fashion luxury house.

The Holiday Campaign is brought to life by notable director Maya Margolina. Known for making her work go viral, Margolina has collaborated with an endless list of pop culture icons including Mariah Carey, Heidi

Klum and Bella Hadid. For MCM’s holiday campaign, Margolina created a unique and interactive look into a mise en scène luxurious advent calendar. Showcasing all of MCM’s most beloved products, Quinn takes on the role of highlighting the diverse offerings that MCM encompasses, appealing to a wide array of audiences which remains a pillar for the brand. Brought to life through the soundtrack “Fashion Freak” by Isabella Lovestory, the campaign aims to tether the line of displaying functionality of the products offered with a festive and interactive cosplay exhibition of the MCM universe.

“We are thrilled to have Christine as our muse for this Festive Campaign where our goal of presenting an over-the-top advent calendar that displays our iconic MCM offerings were met by Christine’s playful attitude and energy.” Dirk Schönberger, MCM Global Brand Officer.

“It is a dream come true to be the face of the new MCM holiday campaign. As a long time fan of their iconic logo totes, luggage, and clothing, MCM has always been a staple in my wardrobe. I am so honored to work with such an incredible creative and professional fashion house – from start to finish – and can’t wait for the campaign to come out! These items make the perfect holiday gift for your loved ones or ever better – you! Treat yourself not only because it’s the holidays, but because you deserve it.” Christine Quinn

Share