On the evening of Tuesday, March 2nd, MCM and Tate McRae hosted an exclusive event to celebrate their Spring/Summer 2023 Campaign. The event took place at the MCM Rodeo Drive Flagship in Beverly Hills, CA. Guests enjoyed cocktails while engaging in unique activations and a special performance by Tate McRae.

MCM is a luxury lifestyle goods and fashion house founded in 1976 with an attitude defined by the cultural Zeitgeist and its German heritage with a focus on functional innovation, including the use of cutting-edge techniques. Today, through its association with music, art, travel, and technology, MCM embodies the bold, rebellious, and aspirational. Always with an eye on the disruptive, the driving force behind MCM centers on revolutionizing classic design with futuristic materials. Appealing to the 21st Century Global Nomad generation – dreamers, creatives, and digital natives – MCM’s millennial and Gen Z audience is genderless, ageless, empowered, and unconstrained by rules and boundaries.

Alysen James

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