Maison 21G is proud to announce its official launch in the Middle East with the opening of their first boutique in Dubai Hills in May 2022. Taking their unique brand of scent personalization, thrilling range of bespoke products, and private creation ateliers into a uniquely luxurious environment.

Maison 21G is the world’s first collaborative luxury perfumery house of scent designers, launching a perfume revolution centered around its disruptive and multisensory approach.

Innovation, experimentation, sustainability, and personalization has formed the core of Maison 21G Paris – the ground-breaking Parisian haute couture perfume house, which empowers anyone to tailor-make high-quality personalized signature fragrances, and to encapsulate the scent of your soul, said to weigh 21 grams!

“The brand name Maison 21G is a reference to the weight of the human soul, and the fact we aim to start encapsulating the scent of your soul in a 21-gram bottle. We wish to help you to express your different personalities and aspirations for seduction, elegance, boldness and more through your scent creations” – CEO & FOUNDER Johanna Monange

Maison 21G is a brand which puts sustainability front and center. The house takes great pride in offering a fully transparent product journey to each and every customer.

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