(New York, NY) May 4, 2018 – Last night, Longchamp’s President Philippe Cassegrain, Global CEO Jean Cassegrain, Artistic Director Sophie Delafontaine, and Vice President & Managing Director of Retail in the U.S. Olivier Cassegrain celebrated the opening of Longchamp Fifth Avenue with special co-host and newly announced campaign face, Kendall Jenner. Guests included Aline Weber, Calu Rivero, Cara Delevingne, Crystal Reed, Dylana Suarez, Eniko Mihalik, Jeanne Damas, Jenny Walton, Jeremy Scott, Juliette Longuet, Krystal Bick, Lola Rykiel, Marina Nery, Paris Jackson, Patricia Manfield, Pauline Hoarau, Ryan McGinness, Sarah Andelman, Scott Eastwood, Scott Schuman, Sophie Elgort, Sofia Reising, and Victoria Brito.
Longchamp Fifth Avenue, now the brand’s largest U.S. store adjacent to St. Patrick’s Cathedral was transformed for the evening into Café de Longchamp, bringing the Parisian spirit of the brand’s heritage to New York’s historic Fifth Avenue. While inside, guests were enjoying a DJ set performed by Les Twins. Attendees mingled and discovered special surprises on both levels of the flagship – like a French rosé bar – while others queued up at the Le Pliage® Wheel of Fortune for a chance to win Longchamp prizes. Several talented sketch artists captured guests’ portraits, adding to the Parisian experience.