LG Electronics and DETASAD (Detecon Al Saudia Co. Ltd.) signed a Memorandum of Understanding (MoU) of strategic collaboration to facilitate the supply of 13,000 LG interactive screens with Pro:Centric® Direct solutions[2] to DETASAD for an upcoming project in the Kingdom of Saudi Arabia.

The MoU signing ceremony attended by Mr. Ken Jeong, LG’s Managing Director, and will be the first steps towards the partnership between the Korean electronics giant and the German-Saudi ICT service provider.

“Our commitment to expanding in the Kingdom cements in not only better serving and providing the latest life-enhancing innovations to our consumers, but also continuing to support the range of the Kingdom’s development-led entities through our advanced B2B solutions and technologies,” stated Mr. Jeong, LG Managing Director. “LG is keen to maintain its strong track record in providing innovative technology solutions and services to various projects in the country, and is dedicated to meeting the growing demand for technology solutions in the country. This is why we are happy and proud to be signing this MoU with DETASAD to supply 13,000 of our screens towards one of their projects in the Kingdom. This MoU marks one of our many steps in paying even more focus to the range of verticals LG targets, which grow to include public, corporate, government, and residential.”

President and CEO of DETASAD, Felix Wass said, “Working with our partners LG for the upcoming project, we quickly identified the power of providing fully Saudi-hosted solutions and services to our customers and users in the Kingdom. LG users will now get access to services tailored for their needs and concerns. This initial step of the strategic alignment between DETASAD and LG will strengthen DETASAD position as a key contributor to the development of a thriving ICT sector in the Kingdom and provide a further steppingstone in becoming a major #MadeInSaudi export champion for advanced ICT technology solutions. We are looking forward to working with LG and these exciting next steps in our journey.”

LG continues to prioritize the availability of its cutting-edge technologies to all its market segments, cemented in its sustained focus on B2B transactions to satisfy B2B consumer needs with customized solutions. Recently, LG has introduced specialized B2B display and air solutions in the Saudi market, providing a various range of solutions to the B2B market including indoor, outdoor, and cinema LED displays, medical monitors for various hospital use, interactive hospitality IPTVs, commercial AC solutions, and customized B2B dedicated monitors.

A trusted business solutions provider locally, LG’s dedication to widen the availability of its cutting-edge technologies also reflects regionally. Being a leading manufacturer of air conditioners and home appliances in the Kingdom of Saudi Arabia, LG residential and system air conditioning units produced in Saudi Arabia are also exported to the MENA region, such as the Gulf states and Egypt.

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