Level Shoes launches SS20 Axel Arigato Collection
Contemporary Swedish label, Axel Arigato, has launched their SS20 footwear collection for men, women and kids at Level Shoes, instore and online at levelshoes.com. In addition, the collection features exclusive styles created in partnership with Level Shoes.
Albin Johansson, CEO & Co-Founder, says of the collaboration, “We are very proud to partner with Level Shoes and Chalhoub Group. Dubai is a fast-growing market for us and we are looking into more activities within the upcoming future, both online and offline.”
Sneaker cuts in the range include the Marathon Runner, Genesis and Tori Bird styles. For the Marathon Runner and Genesis offering, a more female-driven colour palette is utilised, seeing pastel pinks and bold blues incorporated into the styles.
The Tori Bird style featuring the Bee-Eater takes inspiration from the concept of a Japanese paradise and what one associates with this. There are three exclusive versions of the Clean 90 Tori Bird available at Level Shoes, which incorporates silver and multicoloured birds embroidered onto the sneaker.
In addition, this season sees the debut of the brand’s first footwear collection for kids at Level Shoes. The design direction echoes the existing product offering for grownups with the introduction of mini versions of Axel Arigato’s most popular sneaker styles, including the Clean 90 sneaker in lace up and velcro variations. Adding this new string to the brand’s bow not only welcomes new generations into the design fold but is a testament to the growth of the brand.
Founded in 2014 by Max Svardh and Albin Johansson, the Swedish label has grown in popularity. Before launching Axel Arigato, the founders noticed a gap in the market for a footwear brand that merged superior quality with cutting-edge design at an affordable price point. Axel Arigato has rapidly made its mark in the industry as the go-to footwear brand.
The brand’s list of loyalists includes the likes of Rami Malek, Bella Hadid, Justin Bieber, Ryan Reynolds, Margot Robbie, John Legend, and Emily Blunt. 
