Automobili Lamborghini adds a new record to its list with its Super SUV Urus, as the best-selling model in the shortest time ever. Since its market debut in 2018, 20,000 units have been produced, setting sales records year on year. The twenty-thousandth Urus, in Viola Mithras with black calipers and panoramic roof, comes off the production line today, destined for a customer in Azerbaijan.
The Urus has been the catalyst for doubling company volumes and the size of the Sant’Agata Bolognese factory. It has won numerous awards and accolades and it has been the “Unlock any Road” protagonist in events worldwide, from the highest roads to the most extreme off-road environments. It is estimated that Uruses owned around the world have covered more than 360 million kilometres in total.
“From the first moment we presented the Urus concept at Beijing motor show in 2012, to its market debut in 2018 and each year since, the Urus has proved its continued appeal as a true Lamborghini, born from our super sports heritage and the world’s first Super SUV, the LM 002,” said Stephan Winkelman, Automobili Lamborghini Chairman and CEO. “The Urus is a perfect complement to our super sports model ranges, providing a luxurious and high-performance daily drive for those who identify with our authentic Italian brand.”

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