Once every four years, football fans from around the world come together to celebrate this global event. No matter what league individuals follow, or what team they support throughout the year, the FIFA World Cup™ unites opposites through their love of movement. To that end, Kia invited 18 inspirational content creators from around the region to come together and share their love of the sport.

The tournament, which kicked off on November 20th, offers an action-packed schedule and an exhilarating atmosphere. As the main automotive partner who believes inspiration is in all of us, Kia provided their guests with a few days that will not be forgotten.

The content creators joined Kia from the United Arab Emirates, Tunisia, Senegal, Ghana, Libya, Kuwait and Jordan, and engaged in activities such as match-viewing from private suites, participating in the exhilarating activations taking place at the Brand Activation Area and a look at the EV9 Concept at the Ground of Inspiration booth at the electrifying FIFA Fan Festival™.

Commenting on the trip, Lowi Sahi, Founder of The Next Agent and Social Media Content Creator, Dubai, “It truly was the trip of a lifetime. To be able to experience the chilling atmosphere in person was a once in a lifetime experience. Kia provided me with memories for the rest of my life.”

Adding to that, Karelle Vignon-Vullierme, Social Media Content Creator, Senegal, “Wow! It was incredible. Kia provided us with the opportunity to experience this massive event that is watched by many around the world. But to be there in the middle of it was something else, it was something we always wanted to do.”

Furthermore, Samy Chaffai, Filmmaker and Social Media Content Creator, Tunisia, commented, “The trip was unforgettable. It was an experience that I will carry with me for a long time.”

Through the invitational program with regional content creators and various initiatives, Kia has showcased the brand’s dedication to the sport and its contribution to unite people from all over the world in their belief that their team has a chance of reaching the very top.

Since 2007, Kia has been an official automotive partner of FIFA, providing vehicles from its wide-ranging model line-up to FIFA and FIFA events and boosting its brand recognition through various marketing activities and A-board advertisement in the stadiums.

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