Kering Eyewear announces the launch of the “Kering Eyewear Through Their Eyes” project: a series of collaborations with international artists to develop creative concepts designed to revisit the values of Kering Eyewear and its collections using new languages and bringing together different art forms.
The artists chosen for “Kering Eyewear Through Their Eyes” will be featured each season, bringing their art to support Kering Eyewear and interpreting, through their creative vision and digital technology, the visual universe and aesthetic codes of the company and its products.
Since its creation in 2014, the company has dedicated its efforts to developing its brand portfolio with the objective of unleashing the potential of each brand in a creative and sustainable way.