In a new step to develop the driving experience and enhance the passenger experience inside its vehicles in the Kingdom of Saudi Arabia, JLR is introducing the Digital Audio Broadcasting (DAB+) service in its 2024 models.

DAB+ technology, the third generation of radio broadcasting, provides superior sound quality in addition to better reception of various radio stations without interference. This technology allows drivers and passengers to enjoy an exceptional experience during their trips, whether within or across the cities of the Kingdom. JLR provides the latest technologies to its customers to support its vision of modern luxury and provide a comfortable and distinctive driving experience.

On this occasion, Bruce Robertson, Managing Director, JLR MENA stated: “At JLR, we always strive to exceed our customers’ expectations and provide them with distinguished experiences. Therefore, the launch of the third generation of radio broadcasting (DAB+) in the Kingdom of Saudi Arabia reflects our commitment to providing the latest technologies to improve the driving experience and luxury in our cars.”

The DAB+ service is distinguished by providing a variety of radio stations that meet different interests, which contributes to enriching the listeners’ experience and providing diverse content to suit everyone.

In addition to the launch of DAB+, the 2024 JLR models will include other improvements that combine outstanding performance with modern technology, strengthening its position as a leader in the automotive industry.

Share