Swiss Fine Watchmaking Maison Jaeger-LeCoultre was the official timekeeper at the recently held British Polo Day event in Jodhpur, India. British Polo Day celebrates the heritage and history of polo on a global platform that includes top companies, prominent guests, including key figures in government, the aristocracy, diplomats, military, art and popular culture.
Hosted by His Highness The Maharaja Gaj Singh II of Marwar-Jodhpur, British Polo Day celebrated its 72nd global event in India.
Jaeger-LeCoultre’s association with polo, specifically, British Polo Day, is a time-honored collaboration. The first Reverso was invented in 1931, when a British officer stationed in India issued a challenge to shield his watch dial during often animated polo matches. Reversible, just as the name suggests, it soon became an icon far beyond the Swiss borders. The case can be slid with a finger to reveal either a solid, easily customizable reverse side or a second dial.
In 2019, Jaeger-LeCoultre presented three new interpretations of the Reverso Tribute Line, enchanting both the watch collectors and polo professionals. Continuing the celebration of the Argentinian bootmakers, Jaeger-LeCoultre once again partners with Casa Fagliano, to create beautiful custom-made straps for the all new Reverso. The exclusive nature of this collaboration with Casa Fagliano is being highlighted through a limited-edition collection of 100 pieces of the Reverso Tribute Duoface on a Casa Fagliano strap, which sport a two-tone cordovan leather strap, demonstrating outstanding leathercraft traditions.
Nader Iskander, Jaeger-LeCoultre Brand Director Middle-East, India and South Africa said: “We are thrilled with yet another successful year of our association with the British Polo Day. With a historic connection with the sport of Polo, which was the inspiration of creating our Reverso collection, it is our pleasure to continue being a part of the prestigious event. Jaeger-LeCoultre has always strived to bring excellence in fine-watchmaking and craftsmanship, making Reverso one of the perfect examples of Jaeger-LeCoultre’s vision of brilliance and invention.”