To mark the 2023 Lunar New Year, Jaeger-LeCoultre is delighted to announce a new campaign starring its latest global ambassador, Jackson Yee (Yi Yang Qian Xi). Recognised as one of the leading talents of the young generation in China, the actor, singer and dancer brings a compelling presence to this new series of photographs and videos.
Under the theme ‘Moments Made of Gold’, the campaign celebrates those special moments in life that feel charged with positive energy and create golden memories. Modern, elegant and visually arresting, it has been shot in a minimal yet richly dramatic setting of red and gold – colours that symbolise good fortune, happiness and wealth and capture the joy and vibrancy of Lunar New Year celebrations.
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