Jaeger-LeCoultre named Lenny Kravitz as a new Ambassador for the Maison. One of the preeminent rock musicians of our time, the singer, songwriter, producer, multi-instrumentalist, actor, designer and photographer is the archetype of the modern Renaissance man.

Since the very beginning of his career, Lenny Kravitz has been defiantly original, always following his own path, steadfast in his artistic vision. With a strong parallel between his creative philosophy and that of Jaeger-LeCoultre, the relationship with the Maison has come very naturally: “For creators, the most important thing is finding their voice, knowing what they represent and being true to their vision – while always staying open to new ways of thinking,” he says.

A watch enthusiast since childhood, when he became fascinated by his father’s chronographs, Lenny says: “I feel very drawn to Jaeger-LeCoultre. The way they combine such a high level of craftsmanship, design and function in their watches – that really resonates with me.”

“With his artistry, inventiveness and ability to transcend genres, Lenny epitomises Jaeger-LeCoultre’s values and style,” says Catherine Rénier, the CEO of Jaeger-LeCoultre. “We are delighted to have him represent our Maison.”

One of Lenny’s favourite watches is the Reverso, which he paired with a black silk jumpsuit and layered jewellery when he performed at the 2023 Oscars ceremony. An instantly recognisable design icon, the Reverso is an ideal match for a man whose innate sense of style was recognised last year by the Council of Fashion Designer of America (CFDA) with its ‘Fashion Icon’ award. Fusing 1970s bohemian influences with rockstar classics and fashion-forward statements, Lenny’s nonchalant elegance makes even his most daring outfits look effortless and timeless.

“Beyond the function of a watch, style is very important – how it looks and the way it fits on your wrist. You have to really connect with it,” he adds. “My Jaeger-LeCoultre pieces feel like they have always been there – they blend with me and their style is absolutely timeless. You can really make these watches your own and when you want to change the mood, change the vibe, they always fit. It’s as if they become one with you.”

Lenny’s music has always blended inspirations from rock, blues, funk, , and soul, fusing them into a unique and constantly evolving musical style that is matched by his distinctive and individualistic personal style. His renowned design work is confident and timeless with a boldly modern edge. Similarly to Jaeger-LeCoultre, Lenny’s work in all of his creative endeavours is driven by a spirit of curiosity and constant exploration. He blends myriad influences and inspirations with innovative ideas so that every new creation is fresh, exciting – and distinctly his own.

Along with fellow Jaeger-LeCoultre Ambassador Anya Taylor-Joy, he recently completed the filming of a new campaign for the Maison, to be released in May.

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