In the realm of automotive design, where every curve, line, and detail hold significance, INFINITI stands out for more than just aesthetics. Rooted in its Japanese heritage, the brand’s design philosophy is a testament to the rich tapestry of cultural influences that shape its identity. At the core of INFINITI’s design ethos lie three distinct concepts: Ma, Omotenashi, and Engawa, each embodying a profound aspect of Japanese craftsmanship and aesthetic sensibility.
Ma, the first principle, encapsulates the essence of space and time—the delicate interplay between what is present and what is not. In Japanese culture, Ma signifies the intervals between objects, the pauses between sounds, and the voids between moments. Ma is more than just negative space; it is the art of creating harmony through subtraction. Step into an INFINITI vehicle, and you’ll experience this sense of spaciousness—an environment where every curve and contour serve a purpose, where luxury is not just in what is present, but also in what is absent.
Omotenashi, another principle, embodies the spirit of thoughtful hospitality—an unwavering commitment to creating meaningful connections with those who interact with the brand. Omotenashi transcends mere customer service; it is a philosophy that infuses every aspect of the ownership experience. Through this concept you’ll discover a sanctuary of comfort and convenience—a space where every feature is designed to enhance your journey and elevate your senses. In the world of INFINITI, Omotenashi is not just a gesture; it’s a way of life.
Through Engawa, we find the seamless integration of interior and exterior—an architectural concept that blurs the boundaries between inside and out. In traditional Japanese homes, Engawa refers to the narrow veranda that wraps around the perimeter, serving as a transitional space between the intimate confines of the house and the boundless expanse of nature. For INFINITI, Engawa manifests as a design language that celebrates continuity and fluidity. From the sweeping lines of the exterior to the meticulously crafted cabin, every element is orchestrated to create a sense of connection with the world outside; A cocoon of tranquility where every journey is an opportunity to engage with the world around you.
INFINITI’s design signatures are more than just aesthetic flourishes; they are a testament to the brand’s unwavering commitment to excellence and innovation. By drawing inspiration from Japanese philosophies such as Ma, Omotenashi, and Engawa, INFINITI has created a design language that is as timeless as it is contemporary, as elegant as it is functional. As such, it is the pinnacle of Japanese craftsmanship and design and a signature of the ever-evolving brand.