Enter a new dimension of unbound freedom with Gucci Flora Gorgeous Jasmine Eau de Parfum. Continuing the story introduced with Gucci Flora Gorgeous Gardenia, this is the second fragrance to join the joy-fueled world of #FloraFantasy. Captured by artist Petra Collins, the new scent launches in August 2022 with a transporting campaign fronted by multi-platinum selling recording artist, songwriter and trailblazer Miley Cyrus.

The #FloraFantasy Story

Debuting in 2021 with Gucci Flora Gorgeous Gardenia Eau de Parfum, the #FloraFantasy story journeys through a candy pink world filled with pop references and kawaii cuteness. Surrounded with flowers and fluffy animals, Miley Cyrus takes us on an expressive leap of imagination inspired by the delicious scent, manifesting moments of pure joy that evolve into a cheery dreamscape. The embodiment of her generation, she speaks truth to self-expression, optimism and authenticity, drawing the viewer into an anime adventure.

Gucci Flora Gorgeous Jasmine Eau de Parfum

Gucci Flora Gorgeous Jasmine bursts with a radiant composition led by Jasmine Sambac Absolute. Tender wreaths of noble Jasmine are transformed through extraction into the heart and spirit of Gucci Flora Gorgeous Jasmine, resulting in an enlightened expression of this precious flower. Blended with base notes of Sandalwood and Benzoin, its soothing sensuality creates a skin imprint unique to the wearer. Its energy of inner joy is further lifted with optimistic notes of Mandarine Blossom and Magnolia Essence, which infuse the scent with joyful serenity.

The Packaging

Inspired by the soothing power of the turquoise stone–often associated with hope and protection–its namesake shade cloaks the elongated bottle with a dream-like influence. Reimagined in Alessandro Michele’s vision, the House’s distinctive Flora pattern seals the design with a magical touch, fortifying Gucci Flora Gorgeous Jasmine as an object of inner inspiration for all who encounter it.

The Campaign

Shot by artist Petra Collins and once again fronted by Miley Cyrus, the latest #FloraFantasy campaign continues into a luminous, inner space. The fantasy unfurls in the bedroom–a state of true imagination, where all dreams begin. Here, the protagonist is at home with herself. She cozies up to her kitten and sinks into a daydream, leaning against the bedspread with a larger-than-life bottle of Gucci Flora Gorgeous Jasmine. A sunlit breeze from the window illuminates the room’s blues and pinks, while scenes tinted in pastel hues create the film’s surreal spirit and draw the viewer into an anime dream.

MAKE YOUR CREATIVITY BLOSSOM WITH THE NEW MAKEUP COLLECTION INSPIRED BY THE #FLORAFANTASY CAMPAIGN

With Gucci Beauty’s latest limited-edition makeup duo you can play with multiple ideas to craft the look to match your mood. Presented through a series of portraits and a video by Max Siedentopf, the new Gucci Palette Beauté Des Yeux Gorgeous Flora and Gucci Rouge De Beauté Brillant Flora will allow you to create a #FloraFantasy of your own making.

Flora Gorgeous Jasmine EDP 100 ml: 575 AED *

Flora Gorgeous Jasmine EDP 50 ml: 415 AED *

Flora Eyeshadow palette: 595 AED *

Flora glow and care lipstick: 170 AED *

*Pricing is at the sole discretion of the retailer

Available at: Gucci Beauty Standalone Boutique at MOE & Bloomingdales Dubai Mall & Harvey Nichols MOE, Ounass & Sephora

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