Jeddah’s Effat University in collaboration with Geely Automotive Saudia brought the “showroom experience” to their campus grounds from January 16th to the 19th. The students experienced the many features and luxurious drive of the Geely Tugella and Coolray. One of the main goals of the partnership is to provide students with hands-on experience with the latest automotive technology.
The Geely cars on display at the university were equipped with the latest features, such as advanced driver assistance systems, and students had the opportunity to test these features first-hand. The partnership also provides a valuable learning experience for students interested in the automotive industry. The Geely team provided detailed information about the cars, including their features and specifications, which gave students a deeper understanding of the industry.
Effat University is the first private institution of higher education in Saudi Arabia, that strives to be recognized among the world’s higher educational institutions contributing to scientific discovery and innovation presenting solutions to societal challenges and serving as an agent of change that advances inspired leaders and scholars in fulfilling Queen Effat Al-Thunayan Al-Saud’s vision.
The Geely team provided visitors with an in-depth look at the features of these top-of-the-line compact SUV and SUV-C Coupe cars in the KSA market. Attendees had the chance to test drive the cars and even register their interest in purchasing one. To make the experience even more exciting, Geely also held a lucky draw at the display site where one lucky winner received a cash prize.
The Tugella is the first high-performance sporty SUV built on CMA architecture. Equipped with BorgWarner’s intelligent 4WD system and a 2.0TD and 8AT engine, it offers the best driving and riding experience. Its dynamic and vigorous design elements provide a new level of refinement. The car’s advanced technology also makes it a smart car, offering greater connectivity and convenience, including high-tech in-car entertainment and ADAS functions for a safer journey.
The Coolray, on the other hand, sets a new standard in configurations and technology for compact SUVs. Created on the advanced BMA architecture, it is young, fashionable, intelligent, and sporty. Equipped with the latest intelligent technologies, it offers a pleasant driving experience and all the features needed for a comfortable journey. The car is powered by a 1.5L 3-cylinder engine generating 174hp and 255Nm of torque, connected to a 7-speed automatic transmission and FWD drivetrain. It accelerates from 0 to 100km/h in 7.9sec and reaches a top speed of 195km/h.

Overall, Geely’s aim is to expand the brand in the region and increase its awareness among potential buyers and car enthusiasts, by this opportunity students and visitors will have a chance to see the car, test drive it and have a closer look at the features, this will increase the chances of them becoming future customers.. The partnership also aims to promote sustainability and eco-friendliness as Geely cars are known for their fuel efficiency and low emissions, and the university’s focus on sustainability aligns with Geely’s commitment to reducing the environmental impact of their vehicles.

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