Geely Auto Group announced the release of its brand-new logo, which represents a major milestone in the company’s transformation into an intelligent and electrified brand. The new logo features a modern, borderless design that embodies Geely’s commitment to breaking boundaries and pursuing innovation. With its cutting-edge technologies, Geely is poised to accelerate the development of intelligent and electrified products that will create a smart life for its users and explore infinite possibilities.
For the past 25 years, Geely has been dedicated to improving the driving experience of its users while adhering to the brand vision of “let Geely be a widely known brand around the world.” Now, with the rise of intelligent products and electrification, Geely is committed to investing in cutting-edge technologies to bring high-value product experiences to its users. The new logo represents a young, pure, and technologically advanced brand in the era of electrified mobility.
The new logo inherits and extends the visual DNA of the Geely brand, with shield and gemstone elements incorporated into its minimal design. The new logo conveys Geely’s brand connotation of being a creative, vigorous, and imaginative company in pursuit of excellence. With its vitality and brand vision, Geely Auto is exploring new possibilities with infinite imagination and transforming imagination into reality through systemic advantages and forward-looking technologies.
The all-new Geely logo comes with the new brand color “borderless blue,” symbolizing endlessness and vastness, which has always been the gene of Geely Auto. It also represents the nature of water, which nurtures all things and is appreciated by the wise. The new color scheme depicts Geely’s vision of creating sustainable ecological values for the global environment and low-carbon intelligent mobility in the future.
The new logo will be fully integrated into Geely’s R&D, manufacturing, and products worldwide. In addition, Geely will create a new experience for its users with new standard showrooms in major cities around the world and update the new logo in the mobile digital terminals worldwide to cover all digital platforms.
New Logo, New Geely. The launch of Geely’s new logo marks that Geely is implementing its brand-new strategy while going forward into the era of new energy and electrification. Looking ahead, Geely will further increase its investment and explore deeper in the area of new energy and electrification, leveraging its systemic advantages in intelligence and electrification to benefit more users and inject new momentum into the overall intelligent and electrified development of Geely.