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Delvaux on Fifth Avenue – The miniatures BIG APPLE


Delvaux on Fifth Avenue – The miniatures BIG APPLE


Delvaux on Fifth Avenue
Delvaux opens its first American flagship on the fabled Fifth Avenue at the
corner of 59th Street, on Manhattan’s elegant Upper East Side, overlooking
Central Park.
Founded in 1829 in Brussels, Delvaux is the oldest fine leather luxury goods house in the world
and Official Purveyor to the Royal Court of Belgium since 1883.
By registering the first ever patent in 1908, Delvaux is the inventor of the modern handbag.
Since almost 200 years of uninterrupted activity, la Maison has made its mark thanks to its outstanding
savoir-faire, witty elegance and the exceptional quality of its creations.
Delvaux’s newest boutique is situated in the Sherry-Netherland building, at the former site of A La Vieille
Russie. Originally built in 1927 opposite the legendary Plaza Hotel, the storied building is one of the jewels
of Fifth Avenue, New York’s most exclusive luxury destination.
Facing Central Park and located amidst the city’s emblematic landmarks (at a short distance from
the Museum of Modern Art, the MET, The Guggenheim, next door to Harry Cipriani and the Apple Store)
the location perfectly befits Delvaux’s first flagship boutique in the United States.
The New York store not only conveys the essence of the Belgian Maison but is also an hommage to the
multifaceted spirit of New York itself. The boutique has been conceived to reflect its iconic Fifth Avenue
location and the vibrant energy of Manhattan with all its communities.
Throughout the boutique, la Maison’s signature creations are in intimate dialogue with remarkable
Decorative Arts elements, welcoming New Yorkers to discover Delvaux’s legacy of timeless tradition and
daring innovation.
As in Brussels, Paris, London, Milan, Tokyo or Beijing, every Delvaux boutique is different from another.
Sense of history and contemporary aesthetics merge together to create an inimitable character imbued
with Belgitude.
Delvaux’s Chairman and CEO Jean-Marc Loubier, in collaboration with the architectural firm Vudafieri
Saverino Partners, established a modern boutique concept featuring distinctive fixtures with a reference
to historic Flemish design.
Entering the New York boutique, Gris des Ardennes marble floors confer with a wall decorated with leather
cutting tools from the Brussels atelier and courtly Emiel Veranneman tables.
Leading up to the mezzanine floor, the original sweeping staircase has been renovated and customised
with the colours of the Belgian flag on its risers, and the impeccably restored balustrade looks straight
onto an outstanding antique central chandelier once illuminating a Flemish church.
On the upper level, a remarkable all-velvet lounge looks out over Central Park through large windows.
The space is completed with a beautifully restored Versailles parquet and a French 18th century Régence
table, once owned by financier George Jay Gould I, that has been brought back to Manhattan by Delvaux
after profuse adventures. Other key pieces of furniture include an elegant chest of drawers by Veranneman.
Delvaux is acknowledged as one of the world’s most celebrated luxury players, and a visit of the new
Manhattan boutique is a unique, unexpected and stimulating journey into its special, significant and
whimsical universe.
Delvaux, 781 5th Avenue, New York, New York 10022