Continental, a leading innovator in the tyre and technology industry, is set to transform discarded tyres into powerful symbols of human trust in a unique installation named the ‘Circle of Trust’ to be showcased at this year’s Dubai Design Week from November 7th to 12th.

As part of their commitment to sustainability and the exploration of new horizons, Continental has partnered with renowned artist Moey to create an artistic display that delves into the fundamental question: ‘Who do you trust?’ The initiative will breathe new life into discarded tyres, infusing them with profound significance.

Over 100 individuals, both public and media representatives, shared their thoughts on trust during exclusive interviews conducted by the artist Moey. Their responses were inscribed onto each tyre, adding a deeply personal dimension to the installation.

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