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CHALHOUB’S LOYALTY PROGRAMME, MUSE, LAUNCHES IN BAHRAIN

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CHALHOUB’S LOYALTY PROGRAMME, MUSE, LAUNCHES IN BAHRAIN

MUSE will be partnering with 10 brands across 14 stores in Bahrain, including premium fashion and beauty brands such as Kenzo, Ralph Lauren, Saks Fifth Avenue, and YSL Beauty. These brands expand MUSE’s existing rewards structure at over 50 brands and over 400 stores across the region.

Members will be able to collect MUSE Points when they shop online and in-store at participating brands. The Points can be redeemed on a range of amazing opportunities, such as shopping sprees with member-exclusive prices, and unique experiences that truly highlight MUSE’s emphasis on customer-centricity.

All MUSE members also receive complimentary services such as alterations, valet parking, home delivery and GCC shipping when they sign up to the programme. Each membership tier additionally comes with tailored benefits such as early access to seasonal sales, consultations with the MUSE Concierge, birthday bonuses, and a range of delightful experiences.

Members can collect and redeem MUSE Points at all participating brands and stores across Bahrain, the United Arab Emirates, KSA, and Kuwait. Beyond the transactional value of traditional loyalty programmes, MUSE uses data insights combined with human interactions to bring its members priceless moments. With this in mind – MUSE seeks to be loyal to their members, to celebrate each and every one of them, and to enhance their retail journey with one-of-kind experiences.

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