Purpose-built facility in Al Hamra delivers 300 sqm of premium display area and a live cooking station.

Jeddah/KSA, 12^th of February, 2019: Europe’s Number 1* Home Appliances brand, Bosch, has opened its Flagship Store in KSA, in the heart of Jeddah in the presence of Consulate General of the Federal Republic of Germany in Jeddah, Mr. Holger G. Ziegeler.

Spread out exactly on 300 square metres of built-up area, the new Bosch Home Appliances store makes room for a product display ranging over 100 different appliances and models, all designed by German engineers.

The showroom follows a two-storey structure, with the ground floor dedicated to product showcases according to themes and categories. It hosts a welcome area, Brand Heritage and Innovation wall along with areas dedicated to kitchen inspiration, cooling, laundry, cooking and baking. The floor above makes room for a live cooking area and a Perfect Kitchen concept.

“Our new flagship stores trengthens our brand presence in the Saudi market, and complements our existing network of outlets – which are currently in Shop-In-Shop forms. This purpose-built space will help us deliver the quality, innovation, design intelligence and efficiency that Bosch stands for.Bosch prioritises innovation in the service of a healthy balanced life, and I look forward to people exploring the concept themselves in this beautiful new space,” said BSH Home Appliances CEO Tomas Alonso.

The showroom will also showcase the strides Bosch is making towards intelligent eco-friendliness, where appliances reduce their energy and water footprints. Consumers not only give back to the environment but also save back the cost of their appliances through reduced utility bills.

The showroom, operated by Bosch Home AppliancesKSA distributor and partner Abdul Latif Jameel Electronics, also serves as a logistics hub for Bosch products KSA-wide.

“Bosch products have proved very popular with Saudi households thanks to brand’s association with quality, trust and excellent design. Bosch products are invented for life, with the goal of making life noticeably easier, healthier and more balanced. We are proud to be exclusive partners and distributors of Bosch in KSA, and are delighted to be able to welcome customers to a new, easily accessible location.” said Mr. Hisham Hamza, CEO of Abul Latif Jameel Electronics.

Showroom timings are from 9:00AM till 9:00PM, Saturday to Thursday.

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About BSH Group:

BSH Bosch und Siemens Hausgeräte GmbH is the largest manufacturer of home appliances in Europe and one of the leading companies in the sector worldwide. The group was founded in 1967 as a joint venture between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich). In 2017 it posted annual revenue of about 9.8 billion Euros. Today, BSH operates 40 factories in 13 countries in Europe, the US, Latin America and Asia. Together with a global network of sales and customer service subsidiaries, the BSH family is today made up of about 70 companies in 50 countries, with a total workforce of over 46,000 people, of which more than 70 percent are employed in Europe.

Within the brand portfolio the main brands are Bosch and Siemens. With its eight special brands (Gaggenau, Neff, Thermador, Constructa, Viva, Ufesa, Junker and Zelmer), BSH caters to the individual wishes of consumers. Four regional brands (Balay, Pitsos, Profilo and Coldex) ensure a broad presence in their respective home markets.

The Group’s product portfolio spans the entire spectrum of modern household appliances. It extends from stoves, ovens and extractor hoods to dishwashers, washers and dryers, from refrigerators and freezers to small appliances (Consumer Products) such as vacuum cleaners, coffee machines, electric kettles, irons and hairdryers.

Bosch Home Appliances:

For over 130 years the Bosch brand has been the worldwide embodiment of quality, technical competence, reliability, and consumer proximity. Bosch’s home appliances have also committed to these values for the past 85 years. For Bosch, creating products that have been “Invented for life” means focusing on the needs and challenges of the modern individual. The goal of all innovation is to make life noticeably easier, and to enable a healthy, balanced lifestyle. To this end, Bosch appliances have achieved not only good, but perfect results across all appliance categories. Be it preparation of healthy meals, optimal food storage, clean clothes or simply performing cleaning tasks, product performance far exceeds actual device function. This is achieved through trendsetting technology, smart ideas, and surprisingly simple solutions and intuitive control elements. Additionally, the timeless design, which has been distinguished internationally many times, fulfils the growing demand from households for a harmonious blend between kitchen furniture and home appliances. High quality materials and a precise finish are what make the product quality discernible with all senses. Bosch strives in every way towards sustainability and stability. Environmentally conscious, resource-friendly products and processes are accompanied with customer service that sets standards within its sector. In various ways the company fulfils founder Robert Bosch’s ideal of “better to lose money than trust”. This trust is what has made Bosch the leading household appliances manufacturer in Europe. The desire to justify and retain this position in the long term is the driving force behind further product development. For more information, visit https://www.bosch-home.com/ae

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