November 2019 sees Saudi Arabia’s modern interior brand, aura, launch its FW19 collection in stores across the UAE and Saudi Arabia. Priding itself on its brand philosophy – “a way of living” – the aura FW19 collection continues to offer quality and affordable home luxury and furniture designs that are the epitome of warmth and hospitality.
Influenced by the traditions of Middle Eastern culture whilst providing a synergistic contemporary touch to its unique take on international design, the FW19 collection takes inspiration from leading runway and exhibition trends.
Key Fall Winter 19 design elements include grey and neutral pieces with gold accents and dusty pastel touches, as seen on the Axel Sofa and Celeste Dining Chair, bringing both a reassuring warmth and a sense of calm to the aesthetic. Tonally mixed with a little stone and marble, as seen on the Gibson Table, the interiors this fall feel instantly serene and set the tone for the cooler months ahead. The aura Kids Collection also takes on a modern yet calm mood with a nod to Scandanavia design via contemporary, fun shapes characterized by a focus on functionalism and simplicity.
This seasons hero pieces include the eight-seater Mojave Table, fashioned in white marble from Guangxi in China with a finish of marble foil and lacquer for superior protection; The neutral Crush Sofa with teal accents, a fully upholstered piece in soft poly-cotton on a foam and goose feather filling that is framed in solid wood and metal; the dramatic gold Lane Vases, sourced from Asia and curated in brass plated steel containers set on a black powder-coated steel base; and Rocky, an upholstered back and seat cushion in a grey poly-cotton fabric on a moulded foam filling and mounted on a striking brass-plated stainless steel rocking base.
Offering all your interior solutions under one roof aura’s Spa Collection features towels, bathroom accessories, oils, creams, bathrobes and this season a new candle range featuring China Blue a blend of tuberose, white jasmine and lime; Shanghai Amber with notes of amber and vetivert; Tuscan Fig curated with fig, cassis and cedarwood; and Amalfi White a feminine ensemble of rose, lavender and neroli.
Furthermore, aura’s Iconic Range continues to be reinvented to appeal to the tastes, preferences and customs of the local Middle Eastern residents. Be it oriental etched dellahs, natural wood moulded with metallics, teal accents with gold finishes or an elevated modern twist to traditional elements such as the incense burner, aura’s Fall-Winter designs continue to ensure not only a beautiful design aesthetic but quality at affordable price points.
The Fall Winter 19 c0llection continues to uphold aura’s core values, which are a commitment to satisfying the unique wants and needs of the Middle Eastern consumer, as well as offering truly customised home solutions to the region. Now with four stores spanning across the UAE and Saudi Arabia, aura envisions an expansion of operations across the Middle East with next steps being implemented to launch the website to offer an e-commerce platform for its already loyal following, alongside additional brick and mortar boutiques.