Aston Martin boosts high-profile presence in the Kingdom with launch of third national location in Khobar
- New Saudi Arabia dealership brings Middle East tally to 16 key cities
- 315sqm showroom to showcase standout collection of second-century models
Luxury British carmaker, Aston Martin Lagonda is continuing its expansion into Saudi Arabia and the Middle East with the official opening of a third prestigious showroom located in the Gulf coast city of Khobar.
The launch of its new Khobar dealership on Wednesday, 3rd July 2019 was marked with a private gathering, attended by a select number of customers and luxury automotive enthusiasts.
Located on the bustling commercial thoroughfare of King Faisal Road, the signature 315-square-metre space will showcase a standout collection of sought-after second-century Aston Martin models including the DBS Superleggera, DB11 and Vantage. Reflecting Aston Martin’s impeccable standards and reputation, the new location is comprised of a main showroom, dedicated demo car area, an innovative car delivery space Q Lounge and specialised configuration zone.
Dan Balmer, President Aston Martin Lagonda Middle East, North Africa & Turkey commented: “It’s been a tremendous first half of the year for Aston Martin in Saudi Arabia, with the January opening of our Jeddah showroom and big reveal of the DBS Superleggera setting the tone for 2019. With the addition of our new Khobar location, we have a solid footing in the Kingdom with key locations in three of the country’s most prominent cities.
“An incredibly important market for Aston Martin, with the upcoming launch of the DBX this December very much front of mind, we are already thrilled to be able to share this seminal moment in automotive history with our local clients and our hugely supportive long-term partners at Haji Husein Alireza & Co. Ltd.”