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AESOP LAUNCHES NEW STORE IN THE DUBAI MALL

Technology

AESOP LAUNCHES NEW STORE IN THE DUBAI MALL

The Aesop store at Dubai Mall is a portal into mint-green futurism. But instead of big questions about the fate of the universe or whether extraterrestrial life exists, here one might ask how many ceramic tiles line the walls, or whether the central glass column can beam customers skyward.

The design plays with the aesthetics of space-age experimentation and compact functionalism. As visitors step through the deep threshold, they are enveloped in an almost octagonal void that is reminiscent of sci-fi spacecraft interiors. In the spirit of hygienic harmony, a proliferation of pastel tiles coats nearly every surface. The high ceiling, sprayed with an acoustic material in otherworldly green, gives the store a lofty dimension and a muffled quietude. A concealed Fragrance Library adds to the sense of mystery: here, guests can imbue a piece of clothing with their aroma of choice, taking it with them on their imagined journey.

In this celestial atmosphere, patrons can explore and select from a complete range of skin, hair and body care products, distinguished by botanical and laboratory-generated ingredients of the highest quality. The store’s trained consultants are able to offer advice about products best suited to individual needs.

Aesop was founded in Melbourne in 1987 and today offers its superlative formulations in signature stores around the world. As the company evolves, meticulously considered design remains paramount to the creation of each space.

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