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adidas Continental 80 Takes Over the Streets of Jeddah

Life Style

adidas Continental 80 Takes Over the Streets of Jeddah

The Continental 80 Takes Over the Streets of Jeddah

Featuring Marriam Mossailli, Lama Al Akeel, Ibrahim Basha, GhaliaMahmoudi, Moiyad Baghdadi and Sausan Al Kadi


Dubai, United Arab Emirates, February 2019 –Always striving to supportthe creative community, adidas has collaborated with six talentsfrom Saudi Arabia cities for the Continental 80 campaign which was shot across the diverse skylines of Jeddah.

The Continental 80 silhouette returns and takes over the streets of Saudias a symbol of democratic design for the contemporary sneaker wearer. Now an established icon within the adidas Originals repertoire, the shoe sees a simple, unrefined aesthetic, updatedfrom the archives to the present.

Shot across different locations in Jeddah the campaign featuresMarriam Mossailli, who is the leading voice for Saudi Arabia and is the author of the one of a kind coffee table book ‘Under the Abaya: Street Style from Saudi Arabia’, a book that features street style images submitted by Saudi Arabian women.The adidas localised line-up also included Lama Al Akeel who is a budding fashion designer turned influencer, Ibrahim Basha a well-known Saudi Actor and Director in the region, GhaliaMahmoudi a Marketing Graduate with un undeniable love for fashion, Moiyad Baghdadi one of Saudi’s leading YouTubers and Sausan Al Kadi who is a Marketer turned Fashion Stylist, all stunting their unique sense of style and displaying the versatility of the classic white Continental 80 sneaker.

Keeping it authentic and local, the campaign was shot by Nada Hakeem, co-founder of The Loft ME, a creative studio based in Jeddah, and styled by Rana Saab who is a known celebrity stylist and founder of Mirror Image Consulting. Each location was carefully selected to highlight iconic towers in the city of Jeddah including Bougainvillea Building and Business Park Headquarters.

The new Continental 80 sneaker comes in a number of striking new colorways featuring eye-catching lines and bold colour-blocking, taking the silhouette to the next-level for the season. Combining an instantly recognisable super-soft leather upper with a double cup-sole, the sneaker represents a benchmark for style and comfort.

The new colour ways of the iconic Continental 80 sneaker are now available in adidas Originals stores across the GCC.







About adidas Originals

Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.