NEW YORK July 2, 2018 — “I wanted to capture the relaxed attitude that is today’s answer to jet set glamour,” says Michael Kors of the Fall 2018 Michael Kors Collection ad campaign, photographed by renowned Dutch photographers Inez van Lamsweerde and Vinoodh Matadin. “Inez and Vinoodh, with their love of travel and fashion, were the perfect collaborators for this Fall campaign.”
The new campaign offers a modern take on the designer’s iconic jet set sensibility. Inez and Vinoodh, the first new photographers to shoot the brand’s advertising in more than a decade, capture model Binx Walton traveling via private jet, the setting as intimate as the styling is personal. The images frame the brand’s signature glamour and essential ease in an irreverent, relaxed manner, evoking the essence of jet set today.
The clothes and accessories embody “the joy of fashion,” says Kors. “The collection is about the pleasure of personal style for women who love getting dressed.” Wardrobe classics—a handknit Fair Isle sweater, lush faux fur jackets, a romantic, rose-print dress—are given luxe and unexpected twists, then combined in an exuberant mix of florals, tartans, animal prints and stripes. Accessories, including mixed-media treatments of the Bancroft bag and boots and slides in leopard- and zebra-print, heighten the eclectic sensibility that characterizes the collection.
The global campaign will debut in July, with print ads running in fall issues worldwide. The images will also appear in digital outlets, as well as social media platforms and traditional outdoor media placement.