Montblanc, the leading global Maison for luxury business lifestyle, embraces the spirit of the holidays with an immersive pop-up at Park Hyatt Dubai, blending the latest chapter of its global campaign The Library Spirit, with the festive cheer of the season.
Open until 31st January 2024, and nestled in front of NOEPE Restaurant alongside the Origami-style Happy Holiday Wishing Tree, visitors are invited to explore the inspirational power of the library as a source of knowledge and creativity and discover the perfect gift for loved ones from Montblanc’s latest collection of stylish leather goods, writing instruments, watches and technology pieces.
With visuals inspired by the breath-taking terrain of the Mont Blanc, the pop-up showcases a library display of its hero pieces and a desk adorned with writing accessories. As part of Montblanc’s perennial support of arts and culture wherever the Maison is present, local artists bring an experiential and special touch to holiday gifting at the pop-up. This includes giftbox and leather personalisation every weekend, as well as a series of collaborations with local creative talents including abstract artist Michele Cade Khelifi who recently participated in the Dubai Calligraphy Binnale in collaboration with Dubai Culture, and longtime friend of the brand Hakim Idriss, painter and urban calligrapher. Additionally, the talented students from the American University of Sharjah (AUS) will showcase their artistic creations.
The Maison has curated an inspirational selection of items to gift loved ones, whatever their lifestyle, including the stylish Montblanc Extreme 3.0 Backpack and the Montblanc Extreme 3.0 Compact Envelope Bag, the much coveted Montblanc StarWalker SpaceBlue Metal Fineliner writing instrument, the Montblanc 1858 Iced Sea Grey Dial timepiece, and the Maison’s new MTB 03 In-Ear Headphones.
With its origins rooted in writing culture, the universe of words has always been the universe of Montblanc, and no place encapsulates this more perfectly than a library. The Library Spirit campaign, created by Montblanc’s Artistic Director, Marco Tomasetta, shines a spotlight on the inspirational influence of the library and its influence in the identity and history of a culture or city.
Franck Juhel, President of Montblanc Middle East, India and Africa, said: “The holiday season is a time for meaningful connections and shared experiences. We are delighted to bring Montblanc’s latest global campaign to Dubai, taking customers on a journey to the snow-capped peaks of the Mont Blanc. This pop-up concept embodies Montblanc’s commitment to crafting timeless pieces that become treasured companions, creating long-lasting memories for our customers and their loved ones.”
The Library Spirit Happy Holidays pop-up is located at Park Hyatt Dubai, right in front of Noepe. The pop-up is open from 7th December 2023 – 31st January 2024, from 10am to 11pm daily.