Al Rostamani Trading Company L.L.C, the exclusive dealer for Citroën in the UAE, has unveiled the first concept showroom in Dubai. Based on the urban architectural concept, “La Maison Citroën”, the new showroom is authentic, comfortable and interactive, and will provide customers with a unique experience.

Strategically located on Al Ittihad Road near Al Khabaisi Port Saeed in Deira, the new showroom will showcase popular Citroën models including; the SpaceTourer , designed with the highest standards to provide occupants a relaxed ride on long trips and journeys; the C3 Aircross SUV, one of the most fuel efficient in its segment; and the C5 Aircross SUV, which features Citroën’s Progressive Hydraulic Cushions to create a smooth ride for customers. The much-anticipated, all-new Citroën C4 is planned to be one of the next models to join the line-up on offer at the showroom.

Commenting on the launch of the new showroom, Rakesh Nair, Managing Director at Groupe PSA in the GCC said, “Our focus has always been on customer satisfaction. Our ‘Push to Pass’ strategy over recent years has been completely customer driven, and is at the heart of everything we do. Al Rostamani Trading Company L.L.C shares our vision to provide the optimum customer experience and this partnership is testament to that. “

All Citroën models incorporate Citroën’s Advanced Comfort offering, which aims to uplift the customer experience. It brings unprecedented comfort to every customer via a range of innovations and smart technology devoted to passenger well-being of body and mind, and is a brand signature that is unique to the market.

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