Coach introduces its latest campaign, paying homage to the Middle East with a short film and series of images starring models Sahar M and Anna Kirjuskina and photographed by Jameela Elfaki.

Celebrating the coming together of family and friends during this time of year, the campaign combines local tradition with Coach’s unique American heritage and design. The imagery captures the joyful optimism of the forthcoming Eid festivities, infusing local traditions with the house’s legacy of rich craftmanship and timeless style.

The campaign features the house’s iconic Tabby family, including the Tabby Chain Clutch, Pillow Tabby and newly introduced Spring colorways of the Tabby 26 embossed on polished pebbled leather. The imagery also includes the timeless Willow Shoulder Bag alongside an assortment of new season footwear.

The campaign strikes a playful tone, inspired by Coach’s vision of courageous self-expression. To bring the campaign to life, Coach collaborated with stylist Aurelia Donaldson and videographer Guy Stephens.

Shop the collection in-store and online at Bloomingdales.ae and Ounass.

Coach is located at Dubai Mall, Mall of the Emirates, City Centre Mirdif, The Galleria Al Maryah Island in the UAE and The Avenues and 360 Mall in Kuwait.

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