Humans have long valued self-expression, and the advent of smartphone cameras has popularised sharing photographs on social media as a widely accepted form of self-expression. The core of Gen Z is the idea of manifesting one’s individual identity, and this can be seen in how they constantly use their phone cameras to create memories. Through these snapshots of their lives, they continuously redefine themselves.

The HUAWEI nova 10 Series was designed to stay in sync with the fashionable lifestyles and trending aesthetics of the young. The nova moniker of the series is derived from the Latin word “novas”, signifying that every rising star is born to shine, akin to the passion of youth when chasing their dreams of a better future. Created on the foundation of innovative technology, every generation of the HUAWEI nova Series strives to represent the ideology of an innovative piece of technology that has an on-trend design, powerful cameras, excellent performance, and offers smart interaction experiences. With that ideology in mind comes the launch of the new HUAWEI nova 10 Series, taking the series into its 10th generation. As of July 2022, the nova Series has accumulated a total of more than 200 million users worldwide.

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